Consequentialism makes moral assessment depend on consequences, but it is a family of views rather than a synonym for counting pleasure. The relevant good might include welfare, knowledge, fairness, or other values. The thing assessed might be an act, a rule, an institution, or a disposition.
Several choices define a consequentialist view: what counts as good, which consequences are relevant, and what object is evaluated. Assessing an act’s actual outcome differs from assessing its expected effects using the information available beforehand. Assessing a rule’s general acceptance differs again. These distinctions can produce disagreement within the family of theories. An argument should therefore identify its version clearly, rather than treating every appeal to benefit as the same calculation or assuming that only pleasure can count.